There is no magic formula that allows producers and directors to know if their stories will give them the reaction they expect from the audience. That is what said the specialists of the panel Irresistible Stories: What is Moving the Audiences?.

Therefore, Martha Sosa, producer of “Amores Perros” and “Cindy la Regia” said she is betting on those stories that she is interested in telling. “It is all about tastes, and being convinced that the film will find a target if it catches you, and says something that’s important to you”, she said.

The road to release a movie is long, and the audiences are changing, a reason that complicates, even more, the bet of those who make films.

According to Xóchitl Pastor, a consultant in programming and distribution, market analyses in the field use short statistics because audiences and their tastes change, while Marco Polo Constandse, director and producer, warned that it may take around four years for a film to be made, so many factors are involved in the outcome of the film.

At the KinoStart LAB forum, moderated by Simón Gerbaud, the panelists discussed from their experiences the situations that influenced the result their materials had with the public, as well as how social changes or problems intervene in the final result.